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Practical guides on ERP, software, websites, AI and marketing, written to help you make better decisions before you spend money.

Odoo & ERP

Odoo implementation guide: how to implement Odoo ERP from scoping to go-live

Complete guideThis Odoo implementation guide explains how to take Odoo from a blank database to a live system your staff trust: choose the edition and hosting, scope the processes, configure, migrate data, test, train and go live in planned phases. Most of the risk sits in decisions made before anyone opens the settings screen, so the guide spends as much time on scoping and data as on configuration.Read the guide →
Software Development

Build vs buy software: when custom software is worth it

Complete guideThe build vs buy software decision comes down to one test: buy (or configure) for work that is the same in every business, and build only for the work that makes your business different and that no product handles well. Most companies end up with a mix: a bought core such as an ERP or CRM, a few integrations, and a small amount of custom code where it earns its keep.Read the guide →
Websites, WordPress & Shopify

WordPress vs Shopify vs headless: choosing a website platform

Complete guideIn the WordPress vs Shopify vs headless decision, WordPress fits content-led sites, Shopify fits product-led stores that want little upkeep, and headless fits teams that need a custom front end and can fund a developer. The right answer depends less on features than on who will run the site, how it makes money and what it must connect to.Read the guide →
AI & Automation

Practical AI for business operations: where it pays off first

Complete guideAI for business operations pays off first on high-volume, text-heavy tasks where a person already checks the result: reading documents, sorting requests, drafting replies and looking up records. It pays off least where a mistake is expensive and nobody reviews it. Start with one narrow process, measure it against how it runs today, and widen the scope only when the numbers hold.Read the guide →
  • Connecting an Odoo AI assistant to your ERP safely

    To connect an Odoo AI assistant safely, give it its own Odoo bot user with the fewest permissions it needs, connect through the external JSON-2 API with a short-lived API key, start with read-only tools, and add write actions one at a time behind human approval.

  • Document processing with LLMs: getting LLM document extraction accuracy you can trust

    LLM document extraction accuracy you can trust comes from the system around the model, not from the model alone: a structured output schema, validation rules that check the values, a review queue for doubtful cases and a test set of your own documents that measures every field.

  • How to evaluate an LLM application before launch

    To evaluate an LLM application before launch, write down what a good output looks like, collect real cases with confirmed answers, score the system on them with automated checks wherever possible, and test the failure modes that matter: wrong answers, unsafe actions, data leaks, cost and outages.

  • How to pick your first AI automation project

    Your first AI automation project should be a narrow, frequent, text-based task that a person already reviews, where you can measure the current time and error rate and switch the AI off without disruption.

SEO & Digital Marketing

Technical SEO checklist for service businesses

Complete guideA technical SEO checklist for a service business confirms five things in order: Google can crawl your pages, indexes the right ones, understands which URL is the main version, loads them quickly on a phone, and can read who you are and where you work. Get those right and your service pages, Google Business Profile and ads all start from a sound base; get them wrong and no amount of content or link building will make up for it.Read the guide →
  • Google Ads vs SEO: how to split your budget

    In the Google Ads vs SEO decision, Google Ads buys leads now and stops when you stop paying, while SEO builds visibility that takes months to grow but keeps working after the work slows down.

  • How to structure service pages for AI search and Google

    To structure service pages for AI search and Google, open with a plain definition of the service and who it is for, then give each section a question-style heading answered in its first sentence, back claims with specifics such as process steps, scope and price drivers, and make sure crawlers can reach the page.

  • How to track WhatsApp conversions, form leads and calls properly

    To track WhatsApp conversions, form leads and calls properly, send one clearly named event for each contact action to GA4, mark the real ones as key events, import or mirror them as Google Ads conversions, and set Consent Mode v2 so the data respects visitor choices.

  • Local SEO: a Google Business Profile checklist that brings calls

    A Google Business Profile checklist for a service business covers seven areas: a compliant name and address or service area, the right primary category, complete services and hours, a steady flow of genuine reviews with replies, current photos and updates, a website link that is tracked, and a matching website.

Cloud & DevOps

Business application hosting: a practical guide to reliable setups

Complete guideBusiness application hosting is the server, database, network and operating routine that keep an ERP, portal or internal tool available, secure and recoverable for the people who depend on it. A reliable setup is less about the provider you pick and more about five habits: right-sized servers, a hardened baseline, tested backups, controlled deployments and monitoring that reaches a person.Read the guide →
  • Backup restore testing: a routine that proves your backups work

    Backup restore testing is the practice of regularly restoring your backups to a separate server and proving that the application starts, the data is complete and the restore fits inside the time the business can afford to be down.

  • CI/CD for small teams: a pipeline you can maintain

    CI/CD for small teams means a short, automated pipeline that checks every change, deploys it to staging by itself and puts it into production only when a person approves, with a known way back.

  • Odoo Docker deployment: a production-ready setup

    A production Odoo Docker deployment runs the official Odoo image behind a reverse proxy that handles HTTPS, connects it to a supported PostgreSQL server, keeps the filestore and database on named volumes, and switches on workers, proxy_mode and list_db = False.

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