Lead quality
Low-friction instant forms bring in volume, but without qualifying questions many leads never answer the phone.
Digital Marketing · Facebook Ads
Facebook ads management services focused on leads and sales you can trace
We run Meta campaigns with conversion tracking that holds up, audiences built from your own data, and Lead Ads that feed your sales team, not just a stream of likes.
What is Facebook Ads?
Facebook ads management services are the planning, building, tracking and optimization of paid campaigns on Facebook through Meta Ads Manager, the same platform that also runs Instagram, Messenger and Audience Network ads. The work covers campaign objectives, audience strategy, Lead Ads forms, conversion campaigns, creative testing, budget control and measurement with the Meta Pixel and Conversions API. Its aim is to turn Facebook's reach into qualified enquiries and sales.
Facebook can produce leads cheaply, and many of them can be poor. Instant forms filled in by accident, campaigns optimized for clicks, browser tracking that misses conversions, and audiences that overlap with each other all make results look better or worse than they really are. Getting value from Facebook ads depends on what you optimize for and how you measure it.
Why Facebook leads often disappoint
Lost conversion signals
Browser restrictions and ad blockers mean the Meta Pixel alone can miss conversions, weakening optimization and reporting.
Wrong optimization event
Campaigns set to traffic or engagement deliver clicks and reactions rather than the actions your business needs.
Creative fatigue
The same audience sees the same ad repeatedly; costs rise and response falls without a creative refresh plan.
Our Facebook Ads service
Business Manager and account setup
Meta Business portfolio, ad account, Page and Instagram connections, domain verification and user roles set up correctly in your ownership.
Pixel and Conversions API
Meta Pixel installed with standard events, plus the Conversions API so server-side events supplement browser tracking, with deduplication checked.
Lead Ads and lead routing
Instant forms designed with qualifying questions, and leads sent automatically to your CRM, email or sheet so they are followed up quickly.
Audience strategy
Broad targeting where the algorithm has good data, custom audiences from site visitors, video viewers and customer lists, and lookalike audiences where useful.
Conversion campaigns
Sales, leads and messaging campaigns optimized for the event that matters, including Advantage+ options where they suit the account.
Creative testing and reporting
Structured tests of offers, angles and formats, with reporting that compares Meta-reported results to the leads and sales you actually record.
Included capabilities
- Meta Pixel standard and custom events
- Conversions API with event deduplication
- Domain verification and event configuration
- Lead Ads with qualifying questions
- CRM lead sync
- Custom and lookalike audiences
- Click-to-WhatsApp and Messenger campaigns
- Creative testing framework
- Lead quality feedback loop
What Facebook Ads changes for your business
Large, targetable audience
Facebook reaches a broad adult audience across ages and regions, with demographic and interest options.
Lead capture without a website
Lead Ads let people enquire inside Facebook, useful when your website is still being built.
Better signal, better delivery
Pixel and CAPI together give Meta more complete conversion data to optimize with.
One account, several placements
The same campaigns can extend to Instagram and Messenger when that helps.
Where it makes the biggest difference
Lead generation for services
Clinics, schools, real estate developers and consultants collecting enquiries through Lead Ads or website forms.
E-commerce sales
Catalog-based sales campaigns and retargeting for online stores with purchase events sent through Pixel and CAPI.
Click-to-WhatsApp enquiries
Campaigns that open a WhatsApp conversation, popular with businesses whose customers prefer to chat before buying.
Event and admissions campaigns
Registrations for open days, webinars or seasonal enrollments with a clear deadline.
From tracking fix to steady campaigns
We get measurement right first, so every optimization decision rests on real data.
Audit
Review Business Manager ownership, Pixel and CAPI events, past campaigns and lead quality.
Track
Install or fix Pixel and Conversions API, verify events, and connect lead forms to your CRM.
Plan
Define objectives, audiences, offers and budgets for the first testing phase.
Create
Produce images, video and copy variants for each angle you want to test.
Launch
Start with a simple structure that gives Meta's delivery system room to learn.
Optimize
Shift budget to winning ads, refresh creative and refine forms based on lead quality.
Review
Monthly comparison of platform results with CRM data, and a plan for the next round.
What it connects to
Facebook Ads
- Meta Pixel
- Meta Conversions API
- Meta Lead Ads forms
- WhatsApp Business
- CRM / Odoo CRM
- Google Analytics 4
- Shopify and WooCommerce
Security, quality and scale
Business asset ownership
Ad account, Page, Pixel and catalog owned by your Business portfolio, with Digihub added as a partner.
Special ad category compliance
Housing, employment, financial products and social issue or political ads set up in the required categories with their targeting restrictions.
Privacy and consent
Tracking configured in line with your privacy policy and consent requirements, with customer lists hashed on upload.
Billing and spend controls
Ad spend billed to your payment method, with spending limits and approvals for budget changes.
What working with us looks like
Tracking we can build ourselves
Our developers implement the Conversions API on your site or server rather than leaving it half-configured.
Leads into your sales process
We connect Lead Ads to Odoo CRM or your existing CRM so no enquiry sits unread in Ads Manager.
Lead quality over lead count
We tune forms and targeting with feedback from your sales team, not only cost per lead.
Facebook and Instagram managed together
Because both run from one platform, we plan them together and avoid paying twice for the same audience.
What it costs
Fixed fees with the scope written down, invoiced in advance, and any minimum term stated up front.
Related services, technologies and industries
Sources and further reading
Official documentation and guidance if you want to read more about this topic.
Facebook Ads: questions we hear most
Are Facebook ads and Instagram ads managed separately?
No, both run from Meta Ads Manager, often in the same campaigns with different placements. We usually manage them together and separate them only when creative or audiences genuinely differ. See our Instagram ads page for the visual and placement side.
What is the Meta Conversions API and do we need it?
The Conversions API sends conversion events from your server to Meta, alongside the browser-based Pixel. It helps recover conversions that browser tracking misses and gives Meta better data for optimization, so we recommend it for most advertisers tracking leads or sales.
How much should we spend on Facebook ads?
Budget depends on your audience size, cost per result in your industry and how many conversions Meta needs to optimize. We recommend a testing budget based on your goals and adjust it once real cost per lead or sale is known.
Who owns the ad account and Page?
Your business does. The ad account, Page, Pixel and audiences sit in your Meta Business portfolio, and we access them as a partner. You can remove our access at any time without losing anything.
How soon will Facebook ads generate leads?
Campaigns can deliver leads soon after launch, but cost and quality usually change as Meta learns and as creative is tested. We don't promise timelines or results; we share early data and adjust quickly.
Is your fee included in the ad spend?
No. Ad spend is charged by Meta directly to your payment method, and our management fee is billed separately, so you can see exactly what went to advertising.
Next step
Get your Facebook ads and tracking checked
Share your ad account or describe your current campaigns. We'll review tracking, audiences and lead quality and suggest a plan.