SEO-critical marketing sites
Pages are pre-rendered as HTML, which is fast for users and straightforward for search engines and AI crawlers to read.
Technologies · Next.js
Next.js development for sites that must be fast and found
We use Next.js when a project needs both: the performance and search visibility of a static website, and the interactivity and data of a web application.
What is Next.js?
Next.js development is building websites and web applications with Next.js, an open-source React framework maintained by Vercel. It renders pages on the server or at build time so users and search engines receive complete HTML quickly, then adds React interactivity in the browser. It includes file-based routing through the App Router, React Server Components, data fetching, image and font optimisation, metadata management and API endpoints in one framework.
When Next.js is the right choice
Headless commerce & CMS
A custom storefront or content site that reads products or articles from Shopify, a headless CMS or Odoo through an API.
SaaS front-ends & portals
Customer portals, dashboards and logged-in apps that share components with the public marketing site.
Content at scale
Hundreds or thousands of structured pages generated from data, refreshed incrementally without full rebuilds.
When we recommend something else
- A small brochure site maintained entirely by non-technical editors — WordPress is often simpler to own.
- A standard online store with no unusual requirements — Shopify's own themes are usually faster to launch.
- Back-office ERP screens — Odoo already provides them, so building them again rarely makes sense.
What we build with Next.js
Marketing & corporate websites
Structured, component-based sites with metadata, schema and sitemaps generated from content.
Headless storefronts
Fast product and category pages with cart and checkout handled by the commerce platform.
Customer & partner portals
Authenticated areas showing orders, invoices or tickets pulled from ERP and CRM systems.
SaaS application front-ends
Interactive interfaces on top of a Node.js or Python API, with role-based access.
How a Next.js project fits together
L1
Content & data sources
Headless CMS, Shopify, Odoo or a custom API supplies structured content and data.
L2
Server components
Data is fetched on the server, so secrets never reach the browser and less JavaScript ships to users.
L3
Rendering strategy per route
Each route is static, incrementally regenerated or server-rendered depending on how often it changes.
L4
Edge & CDN delivery
Static assets and cached pages are served from a CDN close to the visitor.
L5
Observability
Core Web Vitals, errors and conversions are measured after launch, not assumed.
Ecosystem we work with
- React
- TypeScript
- Node.js
- Headless CMS
- Shopify Storefront API
- Odoo external API
- PostgreSQL
- GSAP
- Docker
- GitHub Actions
Fast for people, legible for search engines
Less JavaScript
Server components keep non-interactive parts of the page out of the browser bundle.
Optimised images & fonts
Built-in image resizing to modern formats and self-hosted fonts reduce layout shift and load time.
Metadata from content
Titles, descriptions, canonical URLs, Open Graph tags and JSON-LD are generated from the same content model as the page.
Crawlable by default
Navigation is real HTML links and content is present in the initial response, not injected later.
Choosing a rendering strategy per page
| Strategy | How it works | Typical use |
|---|---|---|
| Static generation | HTML is built once at deploy time | Marketing pages, documentation, service pages |
| Incremental regeneration | Static pages are refreshed in the background after a set interval or on demand | Product catalogues, blogs, content from a CMS |
| Server rendering | HTML is generated per request on the server | Personalised or frequently changing pages |
| Client components | Interactive React code runs in the browser | Forms, filters, dashboards, animations |
Related services, technologies and industries
Sources and further reading
Official documentation and guidance if you want to read more about this topic.
Next.js questions
What is Next.js used for?
Next.js is used to build websites and web applications with React that need to load quickly and be visible in search, such as marketing sites, e-commerce storefronts, content platforms, customer portals and SaaS front-ends.
Is Next.js good for SEO?
Yes. Because Next.js can deliver fully rendered HTML from the server or at build time, search engines can read page content without running JavaScript, and it provides built-in tools for metadata, sitemaps and image optimisation. Good SEO still depends on content, structure and performance choices.
What is the difference between React and Next.js?
React is a library for building user interfaces. Next.js is a framework built on React that adds routing, server rendering, static generation, data fetching, image optimisation and API routes, so a complete production website can be built without assembling those pieces separately.
Can Next.js work with WordPress, Shopify or Odoo?
Yes. Next.js can act as the front-end while WordPress, Shopify or Odoo remain the system where content, products or orders are managed, connected through their APIs. This is called a headless architecture.
Where can a Next.js site be hosted?
Next.js can be hosted on Vercel, on other platforms that support it, or self-hosted on a Node.js server or in a Docker container. Fully static sites can also be exported and served from any CDN.
Next step
Considering Next.js for your next build?
Tell us what the site or app has to do. We'll tell you whether Next.js is the right fit, or whether something simpler would serve you better.