Important pages are not indexed
Search Console shows pages as 'Crawled – currently not indexed' or 'Discovered – currently not indexed', and nobody knows whether the cause is quality, duplication or site structure.
SEO · Technical SEO
Technical SEO services that remove what stops search engines reading your site
We find the crawl, rendering and indexing problems holding your pages back, then fix them in the templates, server config and code, not just in a spreadsheet.
What is Technical SEO?
Technical SEO services are the work of making a website easy for search engines to crawl, render, index and understand, so that good content has a fair chance to rank. They cover site architecture, status codes, canonical tags, XML sitemaps, robots rules, hreflang, structured data, page experience and JavaScript rendering. Technical SEO does not create demand on its own; it removes the obstacles between your content and search results, including AI-generated answers that draw on indexed pages.
Technical problems are rarely visible to the people who own the website. A staging noindex tag survives a launch, a JavaScript framework renders product details only after a click, filters create millions of near-duplicate URLs, or a redesign quietly changes every URL without redirects. Rankings fall and nobody can say why. These issues are measurable and fixable, but the fix usually lives in code and server configuration rather than in a CMS text field.
Technical problems that quietly cost rankings
Duplicate and parameter URLs
Tracking parameters, sort orders, session IDs and trailing-slash variants split signals across many URLs for the same content and waste crawling on pages that should never rank.
JavaScript that hides content
Client-side rendered sites can deliver an almost empty HTML shell, leaving links, text and metadata dependent on rendering that may be delayed or incomplete.
Slow, unstable pages
Heavy images, render-blocking scripts and late-loading layout elements hurt Core Web Vitals and, more importantly, frustrate the visitors you paid to attract.
Our Technical SEO service
Crawl and index diagnosis
A crawl of the site compared against Search Console's page indexing data and, where available, server logs, so we can see which URLs search engines request, which they skip and why.
Canonicalization and duplicate control
Consistent canonical tags, redirect rules for host, protocol and trailing-slash variants, and parameter handling that keeps one indexable URL per piece of content.
Sitemaps, robots rules and status codes
XML sitemaps that list only canonical, indexable URLs with accurate lastmod dates, a robots.txt that blocks crawl traps without hiding resources, and correct 301, 404 and 410 responses.
Rendering and JavaScript SEO
Checks of rendered versus raw HTML, and changes such as server-side rendering or static generation so that primary content, links and metadata exist in the initial response.
Structured data
Schema.org markup in JSON-LD for organization, products, articles, breadcrumbs, local business and other supported types, validated and kept consistent with visible page content.
Core Web Vitals and page experience
Field-data review of LCP, INP and CLS, then fixes to images, fonts, scripts, caching and layout shifts on the templates that carry the most traffic.
Included capabilities
- Indexability review of every template type
- Redirect mapping and redirect-chain cleanup
- Canonical, noindex and robots directive audit
- XML sitemap generation and segmentation
- Hreflang implementation and validation
- JSON-LD structured data for supported types
- Server log file analysis
- Core Web Vitals fixes for LCP, INP and CLS
- Internal link depth and orphan page analysis
- AI crawler access policy in robots.txt
What Technical SEO changes for your business
Your content gets a fair hearing
Pages that can be crawled, rendered and indexed reliably are at least eligible to compete; pages that cannot are invisible no matter how good they are.
Fixes at the source
Solving issues at template or rule level fixes thousands of URLs at once and stops the same problem reappearing next month.
Faster pages for real users
Core Web Vitals work improves the experience for every visitor, which matters for conversions as much as for search.
Fewer launch surprises
Technical checks built into releases catch noindex tags, broken canonicals and missing redirects before they reach production.
Where it makes the biggest difference
Traffic dropped after a redesign or migration
Recover lost signals by mapping old URLs to new ones, restoring redirects, metadata and internal links, and checking that nothing important was set to noindex.
A JavaScript or headless website
Make React, Next.js or other framework-based sites deliver crawlable HTML, real links and correct metadata without relying on client-side rendering alone.
Large catalogues and filtered listings
Bring faceted navigation, pagination and parameter URLs under control so crawling goes to products and categories that matter.
Preparing a site for AI-driven search
Clean HTML, accurate structured data and a clear entity description make it easier for search engines and answer engines to understand and cite your pages.
From crawl to verified fix
A finding is not finished until the fix is live and search engines have reprocessed it.
Access & baseline
Search Console, analytics and hosting access; a snapshot of indexed pages, traffic and Core Web Vitals before anything changes.
Crawl & render
Full-site crawl with JavaScript rendering, compared against sitemaps, Search Console data and logs.
Diagnose
Issues grouped by root cause (usually a template or a rule) rather than listed URL by URL.
Prioritize
Each fix ranked by the pages it affects, its likely impact and the development effort it needs.
Implement
Changes made on staging in your codebase, CMS or server configuration, with your team reviewing before release.
Validate
Re-crawl, URL Inspection tests and Search Console validation requests once fixes are live.
Monitor
Indexing, crawl stats and field performance watched over the following weeks, because search engines reprocess changes gradually.
What it connects to
Technical SEO
- Google Search Console
- Bing Webmaster Tools
- Google Analytics 4
- PageSpeed Insights and CrUX data
- Schema.org validators and Rich Results Test
- Server and CDN access logs
- WordPress, Shopify and headless CMS platforms
Built with
How rendering choices affect SEO
| Criterion | Client-side rendering (CSR) | Server-side rendering (SSR) | Static generation (SSG/ISR) |
|---|---|---|---|
| Content in initial HTML | No, built in the browser | Yes | Yes |
| Depends on search engine rendering | Heavily | Minimally | Minimally |
| Typical performance | Slower first content on weak devices | Good, depends on server speed | Fast, served from cache or CDN |
| Best fit | Logged-in apps and dashboards | Personalized or frequently changing pages | Marketing pages, blogs, catalogues |
Security, quality and scale
Spam-policy compliance
No cloaking, sneaky redirects or hidden content: what search engines see is what visitors see, in line with Google's spam policies.
Staging before production
Robots rules, redirects and rendering changes are tested on staging, because a single wrong line in robots.txt can block an entire site.
Change review and rollback
Every change is documented with what was changed, why, and how to revert it if metrics move the wrong way.
Least-privilege access
We ask only for the access each task needs (usually Search Console, analytics and a staging environment), and you keep ownership of every account.
What working with us looks like
Developers on the same team
We build Next.js, WordPress and custom sites ourselves, so recommendations arrive as working code or a ready pull request, not a ticket for someone else to interpret.
Root causes over URL lists
We trace issues to the template, plugin or rule that creates them, which is where the durable fix lives.
Honest about impact
Some technical issues matter a great deal and many barely matter at all; we tell you which is which before you spend development time.
Measured against your baseline
Every engagement starts with a recorded baseline, so changes in indexing and performance can be checked rather than assumed.
What it costs
Fixed fees with the scope written down, invoiced in advance, and any minimum term stated up front.
Related services, technologies and industries
Sources and further reading
Official documentation and guidance if you want to read more about this topic.
Technical SEO: questions we hear most
What is the difference between technical SEO and an SEO audit?
An SEO audit is a deliverable that identifies and prioritizes problems; technical SEO is the ongoing work of fixing them and keeping the site healthy. Many projects start with an audit and continue as technical SEO implementation. If you only need the diagnosis, our SEO audit service is the better starting point.
Do Core Web Vitals really affect rankings?
Core Web Vitals are part of Google's page experience signals, but relevance and content quality matter far more. Google's documented targets are an LCP of 2.5 seconds or less, INP of 200 milliseconds or less and CLS of 0.1 or less, measured on real-user data. We treat them as a user-experience and conversion issue first and a ranking factor second.
Can Google index a React or Next.js website?
Yes, Google can render JavaScript, but rendering can be delayed and other search engines and AI crawlers may not render at all. Delivering primary content and links in the server response, as Next.js does with server rendering or static generation, removes that dependency.
Will technical SEO help us appear in Google's AI Overviews?
Technical SEO makes your pages eligible, but it cannot guarantee inclusion. Google states that pages shown in AI features must be indexed and eligible to appear with a snippet, and that no special markup is required. Being crawlable, clearly structured and accurately described improves the chances that your content is understood and cited.
Should we block AI crawlers in robots.txt?
That is a business decision rather than a technical default. Crawlers used for search features and those used for model training are often separate user agents, so you can allow some and block others. We explain the trade-offs for each and implement the policy you choose.
How soon do technical fixes show results?
Search engines need to recrawl and reprocess affected pages, so changes appear gradually rather than overnight. Large sites and rarely crawled pages take longer. We monitor Search Console after each release and report what has actually changed.
Next step
Find out what is blocking your pages
Share your domain and the problem you are seeing. We'll look at crawlability, indexing and rendering and tell you where the real issues are.