Orders re-typed every evening
Paper or phone orders are entered overnight, so warehouse loading starts late and mistakes reach the retailer.
Custom Software · Distribution
Distribution management software development for route-based sales
Order bookers in the market, vans on the road, stock in several godowns and money with retailers. We build the system that keeps all four in step.
What is Distribution Management Systems?
Distribution management software development is the building of systems that run a distributor's sales and supply operations: order booking on mobile devices, route and beat planning, van sales, dealer and retailer orders, trade schemes, delivery, cash collection and stock across several warehouses. A distribution management system connects field activity to inventory and receivables, so the office knows what was ordered, delivered and collected each day. It is usually a mobile app for field staff plus a back office, built custom or on an ERP such as Odoo.
In many distributorships order bookers write orders in a diary, phone them in at the end of the day, and the office types them up overnight. Vans leave with stock that is not recorded per vehicle, schemes and discounts are applied differently by each salesman, and retailer credit is tracked in a ledger nobody checks before the next delivery. Van sales software only works if it is fast enough for a salesman standing at a shop counter.
Where distribution operations leak money
Van stock nobody can reconcile
Load, sales, returns and leftover stock per van do not add up at the end of the day.
Schemes applied inconsistently
Trade offers, free goods and slab discounts are calculated by hand and disputed by principals.
Retailer credit out of control
Salesmen deliver to shops that are already over their limit because outstanding balances are not visible in the field.
Our Distribution Management Systems service
Order booking app
An Android app for order bookers with route lists, shop profiles, product catalog, schemes, credit status and offline order capture.
Van sales and spot selling
Van loading, on-the-spot invoicing, returns, cash and cheque collection, and end-of-day van reconciliation.
Routes, beats and territories
Shops assigned to routes and days, visit tracking, GPS check-in and productive versus non-productive call reports.
Schemes and pricing
Principal and distributor schemes, free goods, slab discounts, channel pricing and claim reports for principals.
Delivery and collections
Load sheets, delivery confirmation, partial deliveries, returns, recovery assignments and receivables aging by salesman.
Multi-warehouse back office
Stock across godowns and vans, purchasing from principals, transfers, batch and expiry, and accounting integration.
Included capabilities
- Offline order booking on Android
- Shop-level credit limits
- GPS check-in at retailer visits
- Van load and settlement
- Trade scheme engine
- Load sheets by route
- Returns and damage claims
- Salesman-wise recovery reports
- Principal-wise sales and claims
- Multi-warehouse and van stock
What Distribution Management Systems changes for your business
Orders ready the same evening
Field orders reach the warehouse as they are booked, so loading can start earlier.
Van stock that balances
Every van closes the day with load, sales, returns and cash reconciled.
Schemes applied by rules
The system calculates offers the same way for every salesman and every claim.
Controlled credit
Field staff see outstanding balances and limits before taking another order.
Where it makes the biggest difference
FMCG distributors
High-volume retail coverage with daily beats, trade schemes and van deliveries.
Pharmaceutical distributors
Pharmacies and hospitals with batch and expiry control and credit terms.
Building material dealers
Dealer orders, bulk deliveries and recovery from contractors and sub-dealers.
Manufacturers with dealer networks
Dealer portals for orders, targets and statements alongside the manufacturer's own sales team.
From route map to daily settlement
We follow a real route, in person where practical or by video with your team, before designing the field app.
Ride the route
Follow an order booker and a delivery van for a day, in person or by video, to see the real field workflow.
Decide platform
Choose between Odoo with a custom field app, a fully custom system, or extending what you already run.
Design the field app
Prototype order screens that a salesman can complete in moments at a shop counter.
Build back office
Routes, schemes, warehouses, loading, settlement and receivables screens for the office.
Migrate masters
Import shops, routes, products, price lists and opening balances per retailer.
Pilot one route
Run a single route end to end for a period and compare with the paper process.
Roll out territories
Train field staff in groups and extend route by route.
What it connects to
Distribution Management Systems
- Odoo Sales, Inventory and Accounting
- Principal order and claim formats
- Bluetooth receipt printers
- GPS and map services
- SMS and WhatsApp notifications
- Bank and wallet payment collection
Built with
Odoo with a field app, or fully custom?
| Criterion | Odoo + custom field app | Fully custom system |
|---|---|---|
| Inventory, purchasing, accounting | Standard Odoo apps | Built or integrated |
| Order booking and van sales app | Custom app connected to Odoo | Custom app |
| Trade schemes | Custom module on Odoo pricing | Built to your scheme rules |
| Ongoing upkeep | Odoo upgrades plus custom modules | Your own codebase |
| Best fit | Distributors wanting one ERP for finance and stock | Distributors with existing accounting or unusual models |
Security, quality and scale
Device and user control
Field apps are tied to users, and access can be revoked if a phone is lost.
Offline data protection
Data stored on devices is limited to what the salesman needs and synced when online.
Approval for overrides
Price changes, extra discounts and credit overrides need office approval.
Audit trail
Orders, deliveries and collections record who did what, where and when.
What working with us looks like
Field-tested design
We design the order booking app after following your routes with the people who work them.
Mobile and ERP from one team
We build the Android or Flutter app and the Odoo or custom back office together.
Scheme logic done carefully
We document each trade scheme with examples before implementing it.
Local market familiarity
We understand how distribution in Pakistan works with order bookers, beats and credit retailers.
What it costs
Fixed-price packages with the scope written down, paid stage by stage. Your project goes live once it's fully paid.
Related services, technologies and industries
Sources and further reading
Official documentation and guidance if you want to read more about this topic.
Distribution Management Systems: questions we hear most
Does the order booking app work without internet?
Yes, it can be designed to work offline. Orders, visits and collections are stored on the device and synced when a connection is available, which matters in markets with weak mobile coverage.
How is distribution software different from inventory software?
Inventory software controls stock within your warehouses, while distribution software adds the field side: routes, order booking, van sales, schemes, deliveries and collections from retailers. Distribution systems usually include inventory as one part.
Can the system handle principal schemes and claims?
Yes. Schemes such as free goods, slab discounts and trade offers can be configured per principal and period, and the system can produce claim reports in the format each principal requires.
Can we track where salesmen are?
The app can record GPS location at check-in and when orders are placed, giving visit verification without continuous tracking. The level of location tracking should be agreed with your staff and follow local rules.
Can dealers place orders themselves?
Yes. A dealer portal or app can let dealers place orders, view statements and track deliveries, with orders entering the same approval and dispatch flow as field orders.
Should we build on Odoo or custom?
If you also want Odoo for purchasing, stock and accounting, building the field app on top of Odoo is usually the most efficient route. A fully custom system fits when you want to keep your current accounting software or your model is unusual.
Next step
Tell us how your routes and vans work
Share your territories, number of order bookers and how settlement is done. We'll outline a distribution system that fits.