Broken URLs and lost rankings
Missing or chained redirects turn established pages into 404 errors and waste the authority they earned.
Website Development · Migration
Website migration services that move your site without breaking what search engines know
Changing platform, domain or host is mostly invisible when done well. We plan the content transfer, redirects and cut-over so visitors and search engines barely notice the move.
What is Website Migration?
Website migration services are the planned transfer of a website to a new platform, domain, URL structure or hosting environment while keeping its content, data and search visibility intact. A migration includes inventorying every URL, moving content and media, mapping old URLs to new ones with 301 redirects, switching DNS, and checking crawl, indexing and analytics afterwards. It differs from a redesign in that the goal is continuity, not a new look.
Search engines and returning visitors know your site by its URLs. Move to a new CMS or domain without mapping those URLs and the links, bookmarks and rankings built over years point at error pages. Data gets lost too: images that didn't transfer, forms that stopped sending, analytics that went dark on launch day.
What goes wrong when sites move
Incomplete content transfer
Media, metadata, authors, categories or custom fields don't come across, and pages quietly lose information.
Downtime during cut-over
DNS changes, SSL certificates and email records handled in the wrong order take the site, or company email, offline.
Tracking gaps
Analytics, tag manager and conversion tracking aren't installed on the new site, so you can't tell what changed.
Our Website Migration service
Migration planning
Full crawl and URL inventory, data inventory, risk list and a cut-over plan with rollback steps and timing.
Platform migration
Content, media, users, products and orders moved between platforms such as WordPress, Shopify, WooCommerce, Odoo Website or a headless CMS.
Domain & URL structure changes
Rebrands, domain consolidations, HTTP to HTTPS moves and URL restructures with a complete 301 redirect map.
Hosting migration
Moving to a new host or cloud environment with files, databases, SSL, caching and email records transferred correctly.
SEO continuity
Metadata, canonicals, hreflang, structured data and XML sitemaps carried over, plus Search Console change-of-address where applicable.
Post-migration checks
Crawl comparison, redirect testing, form and checkout tests, and monitoring of indexing, errors and traffic.
Included capabilities
- Full-site crawl and URL inventory
- One-to-one 301 redirect map
- Redirect chain and loop checks
- Content and media transfer scripts
- Product, customer and order data migration
- DNS, SSL and email record planning
- Search Console change of address
- Analytics and tag continuity
- Pre-launch staging comparison
- Rollback plan
What Website Migration changes for your business
Continuity for visitors
Old links and bookmarks land on the right new pages.
Search signals carried over
Proper 301 redirects and content parity give rankings the best chance to transfer.
Data accounted for
Content, media and records are inventoried and checked, not assumed.
Predictable launch day
A written cut-over plan with rollback steps reduces surprises.
Where it makes the biggest difference
Changing CMS or e-commerce platform
WordPress to Shopify, WooCommerce to Odoo eCommerce, or a legacy CMS to a headless setup.
Rebrand to a new domain
Moving every page to a new domain while carrying search signals across with redirects.
Consolidating several sites
Merging regional or product sites into one domain with a clear structure.
Leaving a struggling host
Moving to faster or more reliable hosting without changing the site itself.
From URL inventory to post-launch monitoring
Every URL is accounted for before anything is switched, and there's a rollback plan if launch day goes wrong.
Inventory
Crawl the site, export analytics and backlinks, list every URL and data type.
Map
Assign each old URL a new destination and decide what to retire.
Prepare target
New platform, domain or host configured on staging.
Transfer
Trial migration of content and data, then checks and fixes.
Verify
Redirect tests, crawl comparison and functional testing on staging.
Cut over
Final data sync, DNS change and redirect activation at a low-traffic time.
Monitor
Track crawl errors, indexing, rankings and conversions over the following weeks.
What it connects to
Website Migration
- Google Search Console
- Google Analytics 4 and Tag Manager
- DNS providers and CDNs
- WordPress, Shopify and WooCommerce
- Odoo Website and eCommerce
- Headless CMS platforms
- Email hosting providers
Built with
Types of website migration
| Criterion | Platform change | Domain change | Hosting change |
|---|---|---|---|
| URLs change? | Often | Yes, every URL | Usually not |
| Redirect map needed | Yes | Yes, site-wide | Only if structure changes |
| Main risk | Lost content or data | Search signals not transferred | Downtime and email disruption |
| Search Console action | Monitor and resubmit sitemaps | Change of address tool | Monitor crawl errors |
Security, quality and scale
Backups before cut-over
Full backups of the old site and database kept until the migration is signed off.
Credentials handled carefully
Access to domains, DNS and hosting shared securely and revoked when no longer needed.
SSL from the first minute
Certificates provisioned on the new environment before traffic is switched.
Right-sized new environment
Target hosting sized and load-tested for your traffic before launch.
What working with us looks like
Many platforms covered
We work with WordPress, WooCommerce, Shopify, Odoo, headless CMSs and custom code on both sides of a move.
SEO-led planning
The redirect map is built from crawl, analytics and backlink data, not guesswork.
Infrastructure skills
Our team handles DNS, servers and cloud hosting as well as the website.
Honest expectations
We explain what migrations can and can't protect, without promising rankings.
What it costs
Fixed-price packages with the scope written down, paid stage by stage. Your project goes live once it's fully paid.
Related services, technologies and industries
Sources and further reading
Official documentation and guidance if you want to read more about this topic.
Website Migration: questions we hear most
Will we lose Google rankings when migrating our website?
A well-executed migration minimizes ranking loss, but no one can guarantee rankings will be unaffected. Temporary fluctuation is common after significant changes. One-to-one 301 redirects, content parity and quick fixing of crawl errors give your site the best chance of recovering fully.
What is a 301 redirect and why does it matter?
A 301 redirect tells browsers and search engines that a page has moved permanently to a new URL. It sends visitors to the right page and signals search engines to transfer the old URL's standing to the new one.
Can you migrate our store from WooCommerce to Shopify, or the reverse?
Yes. We migrate products, variants, images, customers and, where useful, order history between WooCommerce, Shopify and Odoo eCommerce, then set up redirects for product and category URLs. Customer passwords usually can't be transferred between platforms, so customers may need to reset them.
Will the website go offline during migration?
Usually there's little or no visible downtime. The new site is built and tested on staging, and the switch happens through a DNS change planned for a low-traffic period. Stores may pause orders briefly during the final data sync.
Does changing hosting affect our email?
It can, if your email is hosted with your web host or DNS records are changed incorrectly. We review MX and other DNS records before cut-over so email keeps working.
Next step
Plan your migration before you move
Tell us where your site is now and where it's going. We'll crawl it and outline the redirect map, risks and cut-over plan.