A sudden drop in traffic
Organic traffic fell and nobody knows whether the cause is a release, a lost redirect, a core update, a manual action or a tracking change.
SEO · SEO Audits
SEO audit services that tell you what to fix first
Not a 200-page tool export. A reasoned diagnosis of what is holding your site back, why it matters and the order in which to deal with it.
What is SEO Audits?
SEO audit services are a structured review of a website's search performance and health, ending in a written report of prioritized findings and recommendations. A complete audit examines technical health, on-page targeting, content quality, internal linking, backlinks and how search engines currently see the site. Its value lies in prioritization: separating the few issues that genuinely limit performance from the many that barely matter.
Automated SEO tools generate hundreds of warnings for almost any site, from missing alt text to long titles, all presented with similar urgency. Teams either try to fix everything or fix nothing. Meanwhile the real problem (a canonical tag pointing to the homepage, a section accidentally set to noindex, or content that doesn't match search intent) gets lost in the noise. A useful audit is an expert judgment about what matters, supported by evidence.
When an SEO audit is worth doing
Tool reports without priorities
Hundreds of automated warnings give no sense of which issues limit performance and which can safely wait.
Planning a redesign or migration
Without a pre-change audit, there is no baseline and no list of what must be preserved.
Unclear value from past SEO work
Previous providers delivered reports and links, but it's hard to tell what was done, what helped and what created risk.
Our SEO Audits service
Technical health review
Crawlability, indexing, rendering, canonicals, redirects, sitemaps, robots rules, structured data, mobile usability and Core Web Vitals field data.
On-page and intent review
Whether your key pages target the right queries, match search intent and avoid competing with each other.
Content quality assessment
Thin, duplicated, outdated or low-value content identified, along with gaps where important topics are missing.
Backlink and reputation review
Your link profile's quality and risks, competitor comparison, and any manual actions shown in Search Console.
Analytics and tracking check
Verification that Search Console and analytics are configured correctly, so the data behind decisions can be trusted.
Prioritized action plan
Findings ranked by impact and effort, with root causes, affected URLs or templates, and who needs to act: marketing, content or development.
Included capabilities
- Full-site crawl with JavaScript rendering
- Search Console indexing and performance review
- Core Web Vitals field data review
- Structured data validation
- Keyword cannibalization check
- Content inventory and quality flags
- Backlink risk assessment
- Manual action and security issue check
- Impact-and-effort prioritization
- Walkthrough call to explain findings
What SEO Audits changes for your business
Clarity on priorities
You know which handful of issues matter most and can focus resources there.
Root causes, not symptoms
Grouping findings by cause means one fix often resolves many reported issues.
A baseline to measure against
The audit records the site's current state, so future changes can be evaluated.
Useful to every team
Findings are sorted by owner, so developers, writers and marketers each know their part.
Where it makes the biggest difference
Diagnosing a traffic drop
Correlate the timing of the drop with releases, algorithm updates, indexing changes and tracking changes to find the likely cause.
Before a redesign or migration
Benchmark current performance and document the URLs, content and signals that must be preserved.
Taking over from another provider
An independent view of the site's state, the risks inherited and what to do next.
Setting an SEO budget
Understand the scale of work needed before committing to an ongoing engagement.
From scope to a plan you can act on
Every audit starts with the questions it needs to answer, so the report stays focused.
Scope
Agree on the questions the audit must answer, the sections of the site included and the access needed.
Collect data
Crawl the site and gather Search Console, analytics, backlink and performance data.
Analyze
Examine issues manually, tracing each one to its root cause and checking its real effect.
Prioritize
Rank findings by impact and effort, and group them by who needs to act.
Report
Deliver a written report with an executive summary, detailed findings and an action plan.
Walk through
Review the findings with your team and answer questions, so the plan can be acted on.
What it connects to
SEO Audits
- Google Search Console
- Google Analytics 4
- Bing Webmaster Tools
- PageSpeed Insights and CrUX
- Site crawling software
- Backlink analysis tools
- Rich Results Test and Schema validators
Built with
Choosing the right audit scope
| Criterion | Technical audit | Content & on-page audit | Full SEO audit | Pre-migration audit |
|---|---|---|---|---|
| Focus | Crawling, indexing, rendering, performance | Targeting, intent, quality, cannibalization | All areas including links | Benchmarks and what must be preserved |
| Best for | Indexing problems, JavaScript sites | Content-heavy sites with weak rankings | New engagements, traffic drops | Redesigns, replatforming, domain changes |
| Main output | Technical fix list by template | Page-level action list | Prioritized roadmap | URL inventory, redirect requirements and launch checklist |
Security, quality and scale
Read-only access
Audits use view-only access to Search Console and analytics; nothing on your site is changed during the audit.
Considerate crawling
Crawl speed is limited to avoid putting load on your servers, and can be scheduled for quiet hours.
Confidential findings
Audit data and reports are shared only with the people you nominate.
Honest risk reporting
Spam-policy risks such as manipulative links or scaled content are reported plainly, even if they came from past SEO work.
What working with us looks like
Findings developers can act on
Because we build websites too, technical findings come with specific implementation guidance for your platform, and we can carry out the fixes if you'd like.
Manual analysis
Tools collect the data; experienced people interpret it and decide what matters.
Short, readable reports
An executive summary leads the report, with detail available for those who need it.
No obligation afterward
The action plan is yours to implement in-house, with us or with anyone else.
What it costs
Fixed fees with the scope written down, invoiced in advance, and any minimum term stated up front.
Related services, technologies and industries
Sources and further reading
Official documentation and guidance if you want to read more about this topic.
SEO Audits: questions we hear most
What does an SEO audit include?
A full SEO audit includes technical health, on-page targeting, content quality, internal linking, backlinks and analytics setup, ending in a prioritized action plan. The exact scope is agreed before the audit starts, depending on the questions you need answered.
How is your audit different from a free online SEO checker?
Free checkers run automated tests and list every warning; an expert audit interprets those results, finds root causes and decides what actually matters for your site. Many important issues, such as wrong search intent or misleading canonicals, can't be judged by a tool alone.
How much does an SEO audit cost?
Our basic audit for sites under 50 pages is $199, and a full audit is $449. Larger sites, several markets or deeper analysis are quoted after a short scoping conversation so the price reflects your site.
Will the audit tell us why our traffic dropped?
An audit can usually identify the most likely causes of a drop by matching its timing against releases, indexing changes, algorithm updates and tracking changes. Sometimes several factors are involved, and the report says so honestly.
Do you implement the recommendations?
Yes, if you want us to. Technical fixes can be implemented by our developers, and on-page and content work by our SEO and writing team, or you can implement the plan yourself.
How often should we audit our website?
A full audit is useful before major changes, after significant traffic drops or when starting a new SEO engagement. Between audits, continuous monitoring through Search Console and regular crawls catches most new problems.
Next step
Get a clear answer about your site
Tell us what prompted the audit: a drop, a redesign or a new strategy. We'll propose a scope that answers that question.