Enquiries do not reach sales
Website forms send emails to a shared inbox, and sales follows up only on the ones someone remembers to forward.
Odoo ERP · Website
Odoo website development that feeds your CRM, not just your homepage
We design and build company websites on Odoo's builder with a theme that matches your brand, editable blocks your marketing team can use, and forms that land as leads in the same system your sales team works in.
What is Odoo Website?
Odoo website development is the design and build of a company website on Odoo's Website app, a drag-and-drop builder that runs on the same database as CRM, Sales and Marketing. It includes theme design, custom building blocks, page structure, forms that create leads or tickets, translations and SEO settings, so the site can be edited by your team without a separate CMS.
Many companies run their website on one platform, collect enquiries in a form plugin and copy them into a CRM by hand. Every integration is another login, another plugin to update and another place where leads go missing. Odoo's website builder removes that gap for businesses already on Odoo, but out-of-the-box themes look generic, and pages built without a structure become hard to maintain as the content grows.
Why company websites and CRMs drift apart
Generic theme look
Default themes and stock blocks make the site look like every other Odoo site rather than your brand.
Editing breaks the layout
When marketing edits pages freely without designed blocks, spacing, fonts and colors drift from page to page.
SEO left at defaults
Titles, descriptions, URLs, redirects and page speed are never configured, so the site is hard to find in search.
Our Odoo Website service
Brand-specific theme
A custom Odoo theme module with your typography, colors, header, footer and layout rules, so the whole site follows one design system.
Custom building blocks
Reusable snippets for your service cards, case sections, team grids or pricing tables, built as QWeb templates your editors drag onto pages.
Forms connected to Odoo apps
Contact, quote and support forms that create CRM leads, helpdesk tickets or job applications, with UTM sources tracked for reporting.
Multilingual and multi-website
Translated pages for each language you sell in, and separate websites for brands or regions served from one Odoo database where needed.
SEO and performance setup
Page titles, meta descriptions, clean URLs, redirects, sitemap, structured content and image optimization configured, with Google Search Console connected.
Content apps where useful
Blog, events, eLearning, forum or appointments enabled to suit your marketing, each using the same contacts and lead data.
Included capabilities
- Drag-and-drop editing in the browser
- Custom theme module
- Reusable branded snippets
- Forms creating leads or tickets
- Live chat on the website
- Multilingual pages
- Multiple websites from one database
- SEO fields, redirects and sitemap
- Blog and events
- Visitor tracking linked to CRM
What Odoo Website changes for your business
Every lead lands in CRM
Forms create records directly, with no email forwarding or copy-paste step.
One system to maintain
No separate CMS, plugin updates or hosting for the website if Odoo already runs your business.
Editing without breaking design
Branded blocks let your team publish pages that stay consistent with the theme.
Portal on the same site
Customers log in on your website to see quotes, orders, invoices and tickets.
Where it makes the biggest difference
B2B service companies
A professional site whose quote forms create qualified leads in CRM with the source page and campaign attached.
Manufacturers and distributors
Product information pages and a dealer enquiry form, with distributors able to log in to the portal for orders and invoices.
Training and education providers
Course pages, events with registration and eLearning content managed in the same system as student contacts.
Groups with several brands
Separate branded websites per company or region, all managed from one Odoo database and one team of editors.
From sitemap to a site your team can edit
Design is built around the blocks Odoo's builder edits well, so the site stays consistent after handover.
Content and sitemap
We agree the pages, their purpose and the conversion each page should drive before any design starts.
Design
Page designs and a block library approved by you, built around what Odoo's builder can edit well.
Theme development
The design built as an Odoo theme module with custom snippets, so it can be version-controlled and upgraded.
Content build
Pages assembled from the block library, forms connected to CRM or Helpdesk, translations added where required.
SEO and launch
Metadata, redirects from your old URLs, analytics and Search Console set up, then the domain switched over.
Editor handover
Training for your marketing team on editing pages with the blocks, plus a short style guide on what not to change.
What it connects to
Odoo Website
- Odoo CRM
- Odoo Helpdesk
- Odoo Email Marketing
- Odoo Recruitment
- Google Analytics and Search Console
- Live chat and chatbots
- Custom domains and SSL
Built with
Odoo Website or a separate site connected to Odoo
| Criterion | Odoo Website | Separate CMS or headless site + Odoo integration |
|---|---|---|
| Leads into CRM | Native, no integration | Via API integration |
| Editing | Odoo drag-and-drop builder | The CMS's own editor |
| Design freedom | High with a custom theme module, within builder conventions | Very high |
| Customer portal | Built in | Usually linked to Odoo's portal or rebuilt |
| Systems to maintain | One | Two, plus the integration |
| Best fit | Businesses already running Odoo that want one system | Content-heavy marketing sites or very specific front-end needs |
Security, quality and scale
Editor roles
Designers, editors and restricted publishers can be given different rights over pages and content.
Form protection
Spam protection on public forms and validation so junk submissions do not pollute CRM.
HTTPS and domains
SSL certificates and domain configuration set up for each website.
Upgrade-safe theming
Theme changes live in a module, not edited core files, so Odoo upgrades do not overwrite them.
What working with us looks like
Web designers and Odoo developers together
Our team designs and builds websites on several platforms, and also knows how Odoo's theme and snippet system works.
Honest platform advice
If a headless or separate site would serve your marketing better, we will say so and connect it to Odoo instead.
SEO built in from the start
Redirects, metadata and page structure are part of the build, not an afterthought before launch.
Themes as code
Custom themes are delivered as modules under version control, so they can be moved, reviewed and upgraded.
What it costs
Fixed-price packages with the scope written down, paid stage by stage. Your project goes live once it's fully paid.
Related services, technologies and industries
Sources and further reading
Official documentation and guidance if you want to read more about this topic.
Odoo Website: questions we hear most
Is Odoo's website builder free?
The Website app is part of Odoo Community, so it can be used without an Enterprise subscription on a self-hosted Community installation. On Odoo Online and Odoo.sh it is covered by your Enterprise subscription, and some apps you may add to the site, such as Appointments, are Enterprise-only.
Can an Odoo website look fully custom?
Yes, with a custom theme module and custom snippets the site can follow your own design rather than a stock theme. The design should still respect how the builder works, so editors can maintain it afterwards.
Is Odoo good for SEO?
Odoo provides editable titles, meta descriptions, URLs, redirects, a sitemap and translated pages, which covers the technical basics. Results still depend on content, page speed and site structure, which we set up as part of the build.
Can we keep our WordPress site and still use Odoo?
Yes. A WordPress or other site can send form submissions to Odoo CRM through the API, and many businesses do this. You keep two systems to maintain, which is the main trade-off.
Do we need Odoo eCommerce for a company website?
No. The Website app works on its own for company sites, landing pages and blogs. eCommerce is added only if you want to sell products online with a cart and checkout.
Next step
Plan your website on Odoo
Send us your current site and what you want visitors to do. We'll tell you whether Odoo's builder is the right fit and what the theme work involves.