Platform chosen by habit
The agency's favorite platform isn't necessarily the one that suits your products, markets or team.
Website Development · E-commerce
We build on Shopify, WooCommerce, Odoo eCommerce and headless stacks, so our first job is to help you pick the one that fits your catalogue, operations and team.
Ecommerce website development services are the planning, platform selection, design, build and integration of an online store. The work covers catalogue structure, product pages, cart and checkout, payments, shipping, tax, and connections to inventory, ERP and marketing tools. The most consequential decision is the platform (hosted, self-hosted, ERP-native or headless) because it shapes cost, flexibility and who maintains the store.
Many businesses pick an e-commerce platform because a friend uses it or an agency only builds on one. The mismatch shows up later: a hosted platform that can't express B2B pricing, a self-hosted store the team can't maintain, or a storefront disconnected from the inventory system it depends on. Choosing well up front is cheaper than re-platforming later.
The agency's favorite platform isn't necessarily the one that suits your products, markets or team.
Orders, stock and invoices are handled in separate systems with manual copying in between.
Subscriptions, transaction fees, apps, extensions and hosting add up differently on each platform.
Configurable products, B2B price lists or multi-warehouse stock push some platforms past their comfort zone.
A written recommendation comparing Shopify, WooCommerce, Odoo eCommerce and headless options against your catalogue, markets, integrations, budget and in-house skills.
Product types, variants, attributes, categories and identifiers designed to work across the store, feeds and back office.
Category, product, search, cart and checkout experiences designed for mobile shoppers first.
Theme or front-end development, store configuration, payments, shipping, taxes and customer accounts.
Connections to ERP, inventory, accounting, couriers and marketing tools so orders and stock flow automatically.
Migration, redirects, analytics and product feeds, 30 days of free fixes after go-live, and optional ongoing improvements.
The choice is based on your requirements, not on what the agency happens to sell.
Subscriptions, fees, hosting and apps are compared before you commit.
The store is planned alongside inventory, fulfilment and accounting.
Clean data structures make a later platform move or headless front end far easier.
Businesses that need a reliable store quickly and want to avoid an early re-platform.
Shops that need online and in-store sales, stock and customers in one place.
Distributors and manufacturers selling to trade customers with account pricing and credit terms.
Stores that have outgrown their current platform's limits, costs or performance.
No design or build work begins until the platform decision is made and written down.
Products, channels, markets, order volumes, systems and team capabilities documented.
Short-listed platforms assessed against your requirements and costs.
A recommendation you can challenge, with the trade-offs stated plainly.
Store UX and catalogue structure for the chosen platform.
Store development and back-office connections on staging.
Order journeys, payments, returns and data sync tested end to end.
Go-live, redirects and analytics, then iterative improvements.
| Criterion | Shopify | WooCommerce | Odoo eCommerce | Headless (e.g. Next.js) |
|---|---|---|---|---|
| Hosting | Managed by Shopify | Self-hosted | Odoo Online, Odoo.sh or self-hosted | Front end on your hosting; commerce back end varies |
| Customization | Themes, apps and APIs; checkout limited by plan | Open source, fully customizable | Configurable; custom Python modules where hosting allows | Front end fully custom |
| Back office | Via apps and integrations | Via plugins and integrations | Built in: inventory, accounting, CRM | Whatever back end you connect |
| Maintenance load | Low | Higher; updates, hosting, security | Medium; tied to your ERP | Higher; two systems to run |
| Best fit | Brands wanting a managed store | WordPress users wanting full control | Businesses running or adopting Odoo ERP | Complex UX, multiple channels, strict performance goals |
Card details handled by the payment provider or hosted checkout, never stored on your servers.
Managed security on hosted platforms; patching, firewalls and backups on self-hosted ones.
Admin roles, two-factor authentication and minimal access to customer records.
Caching, CDNs and load planning for promotions and seasonal traffic.
We build on Shopify, WooCommerce, Odoo eCommerce and headless Next.js, so our advice isn't tied to one.
As an Odoo implementer, we understand the inventory and accounting side of every order.
You receive the reasoning behind the platform choice, not just the conclusion.
We spell out what you'll pay the platform, vendors and us, separately.
Fixed-price packages with the scope written down, paid stage by stage. Your project goes live once it's fully paid.
Official documentation and guidance if you want to read more about this topic.
The best platform depends on your catalogue, sales channels, back-office systems, budget and who will maintain the store. Shopify suits merchants who want managed hosting, WooCommerce suits those wanting full control on WordPress, Odoo eCommerce suits businesses running Odoo ERP, and headless suits complex experiences with development resources. We make a written recommendation after discovery.
The main difference is who runs the infrastructure. Shopify is a hosted platform with a monthly subscription and managed security, while WooCommerce is free, open-source software you host and maintain yourself, which gives more control and more responsibility.
Headless e-commerce separates the storefront from the commerce engine. A custom front end, often built with Next.js, talks to a platform such as Shopify or a commerce API, which allows full design control and multi-channel delivery at the cost of more development and maintenance.
Cost depends on the platform, catalogue size, design work, integrations and data migration. Platform subscriptions, transaction fees, apps and hosting are ongoing costs on top of the build. We provide a comparison of both build and running costs during platform selection.
Yes. Every platform we work with can be integrated with ERP and inventory systems, including Odoo. With Odoo eCommerce, the store and ERP share one database, so no separate sync is needed.
Yes. We migrate products, customers and order history where useful, and map old URLs to new ones with 301 redirects to help protect search traffic.
Next step
Tell us what you sell, how you fulfil orders and which systems you use. We'll compare the realistic options for your business.