A quiet company page
Irregular, self-promotional posts give prospects little reason to follow or trust the company before a sales conversation.
Digital Marketing · LinkedIn
LinkedIn marketing services for B2B companies that sell to decision-makers
LinkedIn is where buyers check who you are before they reply. We build a credible company and leadership presence, then use LinkedIn Ads to reach the specific companies and roles you sell to.
What is LinkedIn Marketing?
LinkedIn marketing services are the organic and paid work of promoting a business on LinkedIn to professional audiences: managing the company page, publishing thought leadership from the company and its leaders, and running LinkedIn Ads targeted by job title, function, seniority, industry and company. They often include Lead Gen Forms, account-based marketing lists and conversion tracking with the LinkedIn Insight Tag. LinkedIn suits B2B companies whose buyers can be defined by role and organization.
B2B companies often treat LinkedIn as a place to post job openings and occasional announcements, while their founders' profiles sit untouched. When they try advertising, they target broad audiences, send cold traffic to a homepage, and find click costs far higher than on other platforms. LinkedIn rewards consistency, relevance to a defined audience and an offer worth a professional's time.
Why B2B companies struggle on LinkedIn
Leaders who don't post
Personal profiles often reach more people than company pages, yet executives rarely have time to write.
Expensive clicks with a weak offer
LinkedIn ad costs are typically higher than consumer platforms, so a generic 'contact us' offer struggles to pay back.
Audiences defined too loosely
Targeting a whole industry or country instead of specific roles and accounts wastes budget on people who don't buy.
Our LinkedIn Marketing service
Company page optimization
Profile, about section, specialties, showcase pages where relevant and a visual identity that matches your website.
Content calendar for B2B
Posts, document carousels, short videos and articles planned around your buyers' questions, your expertise and company news.
Executive thought leadership
Interviews with founders and leaders turned into posts in their voice, published on their profiles with their approval.
LinkedIn Ads campaigns
Sponsored content, document ads, video ads, message-based ads and thought leader ads targeted by role, seniority, industry and company size.
Lead Gen Forms and routing
Pre-filled LinkedIn forms tied to a useful offer, with leads synced to your CRM so sales can follow up promptly.
Account-based targeting
Company lists and contact lists uploaded as matched audiences, so ads reach the specific organizations on your target list.
Included capabilities
- Company page setup and optimization
- B2B content calendar
- Ghostwritten posts for executives
- Document and carousel posts
- Sponsored content and video ads
- Thought leader ads
- Lead Gen Forms with CRM sync
- Company and contact list targeting
- LinkedIn Insight Tag conversion tracking
- Website retargeting audiences
What LinkedIn Marketing changes for your business
Targeting by role and company
Few platforms let you reach people by job function, seniority and employer as precisely as LinkedIn.
Credibility before the call
A consistent page and active leaders make outreach and sales conversations easier.
Pre-filled lead forms
Lead Gen Forms reduce friction for busy professionals by using their profile data.
Supports account-based sales
Ads and content can warm up exactly the companies your sales team is pursuing.
Where it makes the biggest difference
Software and IT services
Reaching IT managers, CTOs and operations leaders with demos, case explanations and technical guides.
Manufacturers and distributors
Building visibility with procurement, engineering and purchasing roles at target companies.
Professional services firms
Consultants, accountants and agencies building trust through partner-led thought leadership.
Recruitment and employer branding
Showing company culture and opportunities to attract skilled candidates alongside commercial content.
Building a LinkedIn presence that supports sales
A credible page and active leaders come first; advertising then amplifies what already works.
Define buyers
Agree target industries, company sizes, roles and the accounts that matter most.
Fix the foundation
Optimize the company page and key leadership profiles before driving attention to them.
Plan content
Build a calendar of topics, formats and voices, approved in advance.
Set tracking
Install the Insight Tag, define conversions and connect Lead Gen Forms to your CRM.
Launch ads
Start with a valuable offer (a guide, assessment or webinar) targeted at a defined audience.
Nurture
Retarget engaged visitors and video viewers with deeper content and direct offers.
Review
Monthly report on reach in target accounts, engagement, leads and pipeline influence.
What it connects to
LinkedIn Marketing
- LinkedIn Campaign Manager
- LinkedIn Insight Tag
- LinkedIn Lead Gen Forms
- CRM / Odoo CRM
- Google Analytics 4
- Email marketing platforms
Security, quality and scale
Approval for every post
Company and executive posts are approved by the named person before publishing.
Data handling for lists
Contact lists uploaded only where you have the right to use them, in line with LinkedIn policies and privacy law.
Admin roles
Page and Campaign Manager access granted through LinkedIn roles in your control, never shared passwords.
Ad policy compliance
Ads and offers reviewed against LinkedIn Advertising Policies before submission.
What working with us looks like
We write like B2B buyers read
We turn technical expertise into clear posts without marketing fluff.
Organic and paid together
Content and ads are planned as one program, so ads promote posts that have already proved interesting.
We understand B2B software
As a software and ERP company ourselves, we're comfortable writing about complex, technical offers.
Lead follow-up connected
Lead Gen Forms sync to your CRM, and we can build the landing pages and offers they point to.
What it costs
Fixed fees with the scope written down, invoiced in advance, and any minimum term stated up front.
Related services, technologies and industries
Sources and further reading
Official documentation and guidance if you want to read more about this topic.
LinkedIn Marketing: questions we hear most
Are LinkedIn ads worth the higher cost?
They can be when your customers are defined by job role and company and a deal is worth enough to justify the cost per lead. For low-value consumer products, other platforms are usually more economical. We assess this with you before recommending a budget.
Do you write posts for our CEO or founder?
Yes. We interview leaders, draft posts in their voice and publish only after they approve them. The aim is to share their real views and experience, not generic content.
What are LinkedIn Lead Gen Forms?
Lead Gen Forms are forms inside LinkedIn ads that are pre-filled with the user's profile details, such as name, company and job title. They make it easier to respond, and leads can be synced to your CRM automatically.
Can we target specific companies on LinkedIn?
Yes. You can upload a list of target companies or contacts as a matched audience and combine it with role or seniority filters. Audience sizes need to meet LinkedIn's minimums for ads to run.
How long does LinkedIn marketing take to produce leads?
Paid campaigns can generate leads once live, while organic presence and thought leadership build over a longer period. B2B sales cycles also vary widely, so we don't promise timelines and report on leading indicators along the way.
Next step
Reach the companies you want to sell to
Tell us who your buyers are and what you offer. We'll suggest a LinkedIn content and advertising plan to match.